
Calle de Serrano (Serrano Street), Madrid
City-chic fashion and shoes, luxury watches and exquisite jewelry... Everything money can buy is within reach inside the fancy shops of Salamanca – if you have deep pockets, that is. Even if you don't plan on making a purchase, window shopping is no crime and a nice excuse to wander around Calle de Serrano, known as Madrid's Golden Mile, home to every luxury brand you can possibly think of.
From Cartier, Chopard, and Bulgari to Tommy Hilfiger, Carolina Herrera, Prada, Gucci, and more, as well as Spain's largest department store chain El Corte Inglés, you'll find a treasure trove of renowned names along this prestigious thoroughfare. Originally named after military leader and politician Francisco Serrano, who resided here in 1868, Serrano Street is Madrid's equivalent of New York's 5th Avenue, Paris' Champs Elysees, or London's Bond Street. As such, it deserves to be high on the must-visit list of every genuine shopaholic.
Whether you're in Madrid for a quick day trip, a leisurely long weekend, or an extended holiday, exploring the local boutiques along Serrano Street is sure to yield the perfect souvenir. Otherwise, you can simply enjoy walking and soaking up the atmosphere without fear of getting hungry, as there are plenty of cute restaurants dotted throughout the area.
From Cartier, Chopard, and Bulgari to Tommy Hilfiger, Carolina Herrera, Prada, Gucci, and more, as well as Spain's largest department store chain El Corte Inglés, you'll find a treasure trove of renowned names along this prestigious thoroughfare. Originally named after military leader and politician Francisco Serrano, who resided here in 1868, Serrano Street is Madrid's equivalent of New York's 5th Avenue, Paris' Champs Elysees, or London's Bond Street. As such, it deserves to be high on the must-visit list of every genuine shopaholic.
Whether you're in Madrid for a quick day trip, a leisurely long weekend, or an extended holiday, exploring the local boutiques along Serrano Street is sure to yield the perfect souvenir. Otherwise, you can simply enjoy walking and soaking up the atmosphere without fear of getting hungry, as there are plenty of cute restaurants dotted throughout the area.
Want to visit this sight? Check out these Self-Guided Walking Tours in Madrid. Alternatively, you can download the mobile app "911: Walks in 1K+ Cities" from Apple App Store or Google Play Store. The app turns your mobile device to a personal tour guide and it works offline, so no data plan is needed when traveling abroad.
Calle de Serrano (Serrano Street) on Map
Sight Name: Calle de Serrano (Serrano Street)
Sight Location: Madrid, Spain (See walking tours in Madrid)
Sight Type: Shopping
Guide(s) Containing This Sight:
Sight Location: Madrid, Spain (See walking tours in Madrid)
Sight Type: Shopping
Guide(s) Containing This Sight:
Walking Tours in Madrid, Spain
Create Your Own Walk in Madrid
Creating your own self-guided walk in Madrid is easy and fun. Choose the city attractions that you want to see and a walk route map will be created just for you. You can even set your hotel as the start point of the walk.
Miguel de Cervantes' Madrid Walking Tour
The name of the iconic Spanish writer Miguel de Cervantes is closely associated with Madrid. The author is known for a number of works, but his 1605 novel Don Quixote de la Mancha is often held as the first modern novel.
Despite being regarded as one of the fathers of modern literature, very little is known about Cervantes' early life. Born in 1547, he had spent some of his young years in... view more
Tour Duration: 1 Hour(s)
Travel Distance: 1.2 Km or 0.7 Miles
Despite being regarded as one of the fathers of modern literature, very little is known about Cervantes' early life. Born in 1547, he had spent some of his young years in... view more
Tour Duration: 1 Hour(s)
Travel Distance: 1.2 Km or 0.7 Miles
Madrid Introduction Walking Tour
Welcome… to Madrid! A city where regal boulevards unfold like film reels, where iron balconies whisper old gossip, and where history has a flair for the dramatic. The Spanish capital is less a city, more a vast museum with a pulse, cradling centuries of European art, powdered baroque façades, and monuments that speak in old tongues if you listen close enough.
Madrid’s story begins long... view more
Tour Duration: 2 Hour(s)
Travel Distance: 3.8 Km or 2.4 Miles
Madrid’s story begins long... view more
Tour Duration: 2 Hour(s)
Travel Distance: 3.8 Km or 2.4 Miles
Ernest Hemingway's Madrid Walking Tour
Among the many writers who’ve spoken fondly of Madrid, few did so as passionately—or as famously—as Ernest Hemingway. A giant of 20th-century literature, Hemingway penned classics like “The Sun Also Rises”, “Death in the Afternoon”, “The Fifth Column”, “For Whom the Bell Tolls”, and “The Old Man and the Sea”. But beyond his books, he had a deep, lasting connection with... view more
Tour Duration: 1 Hour(s)
Travel Distance: 2.5 Km or 1.6 Miles
Tour Duration: 1 Hour(s)
Travel Distance: 2.5 Km or 1.6 Miles
Souvenirs Shopping Tour
Shopping for souvenirs in Madrid is an exciting and delightful experience for anyone visiting the vibrant Spanish capital. Indeed, it would be a pity to leave Madrid without having explored its specialty shops and bringing home something truly original. With this in mind, we've compiled a list of must-visit locations where you can find souvenirs, which are unique to Madrid and make for... view more
Tour Duration: 1 Hour(s)
Travel Distance: 1.0 Km or 0.6 Miles
Tour Duration: 1 Hour(s)
Travel Distance: 1.0 Km or 0.6 Miles
Golden Mile Walking Tour
Similarly to 5th Avenue in New York City, Champs Elysee in Paris, or Bond Street in London, the Golden Mile is one of the wealthiest and most expensive neighborhoods of the Spanish capital. Forming part of Madrid's Salamanca district, this posh area is known for its upscale shopping, cultural attractions, and gastronomic delights.
One of the prominent local landmarks is Columbus Square... view more
Tour Duration: 1 Hour(s)
Travel Distance: 2.5 Km or 1.6 Miles
One of the prominent local landmarks is Columbus Square... view more
Tour Duration: 1 Hour(s)
Travel Distance: 2.5 Km or 1.6 Miles
Buen Retiro Park Walking Tour
Buen Retiro—meaning “Pleasant Retreat”—is one of Madrid’s most beloved landmarks. Much like Central Park in New York or Hyde Park in London, this former royal escape has become the city’s most iconic green space, a peaceful oasis right in the heart of the Spanish capital.
Among its standout attractions is the Crystal Palace, a stunning 19th-century glass and iron structure that now... view more
Tour Duration: 2 Hour(s)
Travel Distance: 3.9 Km or 2.4 Miles
Among its standout attractions is the Crystal Palace, a stunning 19th-century glass and iron structure that now... view more
Tour Duration: 2 Hour(s)
Travel Distance: 3.9 Km or 2.4 Miles
Useful Travel Guides for Planning Your Trip
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Madrid Souvenir Shopping Guide: Top 15 Spanish Products
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