A Quick Guide to Kojima Jeans Street, Kurashiki, Japan
Okayama is best known as the home of Momotaro, a beloved folktale about a boy born from a peach. But the prefecture is also the birthplace of Japanese denim. In Kojima, a district of Kurashiki City, there鈥檚 a hub of stores and outlets where you can find the very best denim products. Here is a quick guide to Kojima Denim Street.
After World War II, when Japan was still occupied by the US, young people began to embrace American pop culture. Along with jazz, rock 鈥榥鈥� roll, and movie stars of the 鈥�50s and 鈥�60s, denim jeans became the ultimate symbol of cool. American servicemen would sell their old jeans to Japanese thrift stores for extra cash, and a new trend was born. But as the pants became more popular, the rarer and more expensive they were.
To keep up with demand, local retailers began importing American jeans, but they were too expensive for the young consumers, who had anyway become used to the soft, worn-in feel of secondhand jeans. And that鈥檚 when Kojima, a small textile district in Okayama, decided to jump on the opportunity to create Japan鈥檚 own denim. ...... (follow the instructions below for accessing the rest of this article).
After World War II, when Japan was still occupied by the US, young people began to embrace American pop culture. Along with jazz, rock 鈥榥鈥� roll, and movie stars of the 鈥�50s and 鈥�60s, denim jeans became the ultimate symbol of cool. American servicemen would sell their old jeans to Japanese thrift stores for extra cash, and a new trend was born. But as the pants became more popular, the rarer and more expensive they were.
To keep up with demand, local retailers began importing American jeans, but they were too expensive for the young consumers, who had anyway become used to the soft, worn-in feel of secondhand jeans. And that鈥檚 when Kojima, a small textile district in Okayama, decided to jump on the opportunity to create Japan鈥檚 own denim. ...... (follow the instructions below for accessing the rest of this article).
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Guide Name: A Quick Guide to Kojima Jeans Street
Guide Location: Japan » Kurashiki
Guide Type: Self-guided Walking Tour (Insider Tips)
Author: Simone Armer
Read it on Author's Website:
Sight(s) Featured in This Guide:
Guide Location: Japan » Kurashiki
Guide Type: Self-guided Walking Tour (Insider Tips)
Author: Simone Armer
Read it on Author's Website:
Sight(s) Featured in This Guide:
- Kojima Jeans Street
- Kojima Genes
- Waiwai-ya
- Blue Sakura
- Big John
- graphZero
- RIVETS
- Jiho-in
- Former Nozoki Residence
- 038 Omiya
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