
Xerox Tower, Rochester
Rising 443 feet above downtown Rochester, the Xerox Tower — now known as Innovation Square — remains the city’s tallest building and a striking symbol of mid-20th-century corporate architecture. Completed in 1967, the 30-story tower was a technical marvel of its time, becoming the tallest structure in the world built with poured-in-place exposed aggregate concrete. Originally serving as the headquarters of the Xerox Corporation, the tower anchored the 2.7-acre Xerox Square complex, which once included an outdoor skating rink and The Shakespeare, a popular English-style pub.
Xerox’s famous “Digital X” logo, which once crowned the building, was removed in 2005 as the company shifted away from its identity as "The Document Company." In 2009, Xerox announced plans to sell the property and lease back office space. By 2013, the complex had been sold to Buckingham Properties for $40 million, with Xerox remaining a tenant for several years. A colorful LED light display was added to the tower’s rooftop corners in 2015, adding a new visual signature to the Rochester skyline.
In 2018, Xerox officially vacated the tower, relocating local operations to its Webster campus. A new chapter began when Gallina Development acquired the property, rebranding it as Innovation Square. The updated vision transformed the tower into a multi-use hub with residential, commercial, and student living spaces, aiming to foster a vibrant downtown community.
Among its latest additions, a YMCA branch opened in 2023, and the restored auditorium was relaunched as a performing arts center in 2021, preserving the tower’s legacy as both a landmark of innovation and a renewed anchor for urban life in Rochester.
Xerox’s famous “Digital X” logo, which once crowned the building, was removed in 2005 as the company shifted away from its identity as "The Document Company." In 2009, Xerox announced plans to sell the property and lease back office space. By 2013, the complex had been sold to Buckingham Properties for $40 million, with Xerox remaining a tenant for several years. A colorful LED light display was added to the tower’s rooftop corners in 2015, adding a new visual signature to the Rochester skyline.
In 2018, Xerox officially vacated the tower, relocating local operations to its Webster campus. A new chapter began when Gallina Development acquired the property, rebranding it as Innovation Square. The updated vision transformed the tower into a multi-use hub with residential, commercial, and student living spaces, aiming to foster a vibrant downtown community.
Among its latest additions, a YMCA branch opened in 2023, and the restored auditorium was relaunched as a performing arts center in 2021, preserving the tower’s legacy as both a landmark of innovation and a renewed anchor for urban life in Rochester.
Want to visit this sight? Check out these Self-Guided Walking Tours in Rochester. Alternatively, you can download the mobile app "911: Walks in 1K+ Cities" from Apple App Store or Google Play Store. The app turns your mobile device to a personal tour guide and it works offline, so no data plan is needed when traveling abroad.
Xerox Tower on Map
Sight Name: Xerox Tower
Sight Location: Rochester, USA (See walking tours in Rochester)
Sight Type: Attraction/Landmark
Guide(s) Containing This Sight:
Sight Location: Rochester, USA (See walking tours in Rochester)
Sight Type: Attraction/Landmark
Guide(s) Containing This Sight:
Walking Tours in Rochester, New York
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Tour Duration: 1 Hour(s)
Travel Distance: 2.0 Km or 1.2 Miles
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Tour Duration: 2 Hour(s)
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Tour Duration: 1 Hour(s)
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Tour Duration: 1 Hour(s)
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