Avenida São João (Sao Joao Avenue), Sao Paulo

911

Avenida São João (Sao Joao Avenue), Sao Paulo

Avenida São João (Sao Joao Avenue), Sao Paulo

Sao Joao Avenue is one of the most historic and vibrant streets in downtown São Paulo, stretching through the heart of the city and serving as a showcase of its cultural and architectural evolution. Originally developed in the early 20th century, the avenue quickly became a hub for commerce, entertainment, and social life.

Walking along its wide sidewalks, visitors can admire a mix of early modernist buildings, art deco façades, and contemporary structures that reflect the city’s rapid growth over the decades.

The avenue has long been a center for cultural life. Theaters, cinemas, and music halls once lined São João, hosting performances that drew crowds from across the city. Today, while many old cinemas have been replaced by shops and offices, traces of its theatrical past remain, giving the street a sense of history and nostalgia. Street art, sculptures, and murals also punctuate the avenue, offering colorful glimpses into São Paulo’s dynamic artistic scene.

Sao Joao Avenue is not only a visual feast but also a bustling commercial artery. It is lined with shops, cafés, and restaurants where visitors can sample local foods, enjoy a coffee, or simply watch the flow of city life.

Want to visit this sight? Check out these Self-Guided Walking Tours in Sao Paulo. Alternatively, you can download the mobile app "911: Walks in 1K+ Cities" from Apple App Store or Google Play Store. The app turns your mobile device to a personal tour guide and it works offline, so no data plan is needed when traveling abroad.

Download The 911 App

Avenida São João (Sao Joao Avenue) on Map

Sight Name: Avenida São João (Sao Joao Avenue)
Sight Location: Sao Paulo, Brazil (See walking tours in Sao Paulo)
Sight Type: Attraction/Landmark
Guide(s) Containing This Sight:

Walking Tours in Sao Paulo, Brazil

Create Your Own Walk in Sao Paulo

Create Your Own Walk in Sao Paulo

Creating your own self-guided walk in Sao Paulo is easy and fun. Choose the city attractions that you want to see and a walk route map will be created just for you. You can even set your hotel as the start point of the walk.
Ibirapuera Park Walking Tour

Ibirapuera Park Walking Tour

Located in the very heart of Sao Paulo, Ibirapuera Park is the city's most famous attraction. The park was designed by architect Oscar Niemeyer together with landscapist Roberto Burle Marx. It opened to the public on the 21st August, 1954. With a total space of 2 million square meters, the park features a beautiful landscape, filled with lakes, fountains, monuments, theaters, playgrounds,...  view more

Tour Duration: 2 Hour(s)
Travel Distance: 3.9 Km or 2.4 Miles
Japantown Walking Tour

Japantown Walking Tour

Home to the world's largest ethnic Japanese community outside Japan, the Sao Paulo district of Liberdade entices tourists with its Asian-inspired influences present everywhere: restaurants, shops, decor, markets, etc.

Up until the late 19th century, the area was known as Campo da Forca (Field of the Gallows) as the one reserved for the execution of slaves and convicts – for whom the only...  view more

Tour Duration: 1 Hour(s)
Travel Distance: 0.8 Km or 0.5 Miles
Sao Paulo Introduction Walking Tour

Sao Paulo Introduction Walking Tour

When Jesuit priest José de Anchieta founded the mission in 1554, he reportedly said that the site, though modest, would “become a great village.” Sao Paulo never stops. From this small plateau mission to one of the world’s largest cities, the metropolis has always been shaped by energy, ambition, and growth.

The city was established by Jesuit missionaries Manuel da Nobrega and Jose de...  view more

Tour Duration: 2 Hour(s)
Travel Distance: 3.1 Km or 1.9 Miles
Paulista Avenue Walking Tour

Paulista Avenue Walking Tour

One of the main arteries of Sao Paulo, Paulista Avenue is a famous location and a symbol of the city's economic and political power. On both sides the avenue is lined with impressive high-rising architecture, extensive shopping areas, and cultural institutions.

The history of skyscrapers in Sao Paulo started in the late 1930s with the first multi-story edifice constructed at the corner of...  view more

Tour Duration: 1 Hour(s)
Travel Distance: 2.1 Km or 1.3 Miles